Innovative meat injected kibble freeze dried raw

YuCell Fibre Blend
CELLULOSE - gently reduces the incidence of hairballs by aiding their passage through the digestive tract.

YUCCA EXTRACT - reduces faecal stool and litterbox odour.
BEET PULP - balanced fibre source to promote satiety, keeping your pet feeling fuller for longer.

Healthy weight maintenance
Optimised protein and fat levels to promote healthy weight maintenance in adult cats.

Nutrition delivered naturally
With added Australian grown carrot fibre (NinjinFibre®), a sustainably sourced prebiotic fibre that helps promote the growth of healthy gut microflora, promoting a healthy microbial balance within the intestine. Contains flavonoids and polyphenols which may also aid digestion and support the immune system.

Proprietary blend of 19 vitamins and minerals
Plus prebiotic fibre and superfoods for the ultimate nutritional support.

Our innovative kibble design combines raw Australian meat cooked together with our natural functional ingredients which is topped off with 100% freeze dried raw lamb pieces in our recipe. The freeze drying process locks in nutrition for better digestibility and flavour.

Quality meats sourced from human grade processing facilities
Our quality meats have been sourced from human grade processing facilities and delivered straight to our IVORY COAT kitchens. Feel confident you're giving your cat the best nutrition with quality, guaranteed.